Social media is a great way of talking with your customers and promoting your business.. The largest networks – like Facebook, Twitter, LinkedIn and Google+ – are all free, and have millions of users. The guides and resources below will help you get started.
Before you get started
This guide from Lloyds Bank sets out the benefits of social media. It also includes a quick overview of the biggest networks.
This helpful guide from Wix features a detailed overview of the major social media networks, so you can choose the right one for you.
Getting set up on social
How to build a strong Twitter profile that represents you and your business.
A step-by-step guide to building a Facebook page for your business.
Getting started on LinkedIn, including how to create your professional profile.
A guide to getting started on, and make the most out of, YouTube.
Tips from Instagram on how to use the popular photo-sharing site for your business.
Information on how to get started and get the most out of Pinterest.
Information on how to get started with Google Plus.
Getting the most out of social media
A simple list from Barclays, with ten easy lessons for promoting your business through social media.
Some helpful advice on social media etiquette – the best ways to talk to your customers while still guarding your business’ reputation.
Doing more online
If you haven’t got a website yet, an easy way to start is to get your company name and contact details on the internet, so customers can search for you. Follow these simple steps to create a Google+ profile.
There are now more options than ever when it comes to promoting your business online. Here are some tips and guides for getting started.