Lazer Lamps: bright light of global expansion

Established in 2010 by Ben Russell-Smith, Barnet-based Lazer Lamps competes in the global automotive lighting sector. In less than five years it has become a standard-setting, world-class business in the design and manufacture of LED lighting products for the automotive aftermarket. Its products are used in endurance events such as the Dakar Rally and by manufacturers such as M-Sport, Bentley and Aston Martin.

It has been on a powerful growth trajectory. Annual turnover increased by more than 300 per cent between June 2012 and June 2013 – and the pace hasn’t slowed since. Employee numbers have grown both within the business and at the contract manufacturing plant in Stevenage where the products are assembled.

Its rapid rise in a fiercely competitive global market has been assisted by the company taking a joined-up approach to accessing government support.

With the help of an integrated programme of business support from a range of appropriate services, Lazer Lamps is projecting an even stronger position through 2015 and 2016.

With big plans for global sales and product development, Lazer Lamps first worked with UK Trade & Investment (UKTI) before then making an initial approach to the Manufacturing Advisory Service.

MAS initially helped with the development of Lazer Lamps’ electronics technology by providing advice on compliance and grant-funded expertise in testing. Subsequent sales strategy support resulted in sales growth and the opportunity for bespoke software development.

Subsequently, Lazer Lamps has been on the GrowthAccelerator business and sales strategy programme which helped the company to focus their products on the automotive industry.

And it has since been referred to both the GROW:OffshoreWind service and Innovate UK, applying for SMART funding to support materials and product development in order to enter the wind and marine markets.

“We set out to be the leaders in motorsport lighting and with the help of MAS and other government agencies we have delivered just that,” says Russell-Smith. “We are proud that we can do this from the UK.  Our products offer weight savings and performance improvement over other leading manufacturers.

“It isn’t about just getting the product right, the key to our success is to maintain our lead in technology but also to safeguard and grow the business through fine planning and strategic expansion. The expertise, funding and advice that we have been offered by MAS and the signposting to other support is first class. Thanks to this, we will be able to expand into other markets shortly.”


The Business Growth Service is now closed to new customers. Contractual commitments to existing customers will be honoured, as long as all support and related activity is completed by 31 March 2016. If you’re looking to find what business support is available in your area, your local Growth Hub may be able to help.