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Marketing online

There are now more options than ever before when it comes to promoting your business and services on the web. Whether it is through Facebook, Google or banner ads, or even through an online newsletter, there are many quick and cost-effective ways of getting your message out to the people that matter most: your customers.

The tips and guides below will help you get started on everything from Google AdWords to creating and promoting events.


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Using Google Adwords

AdWords allow you to reach possible customers when they’re searching for products and services just like yours. This guide will take you through setting up an account and getting started.

Advertising through Facebook

Facebook allows you to find your consumers based on who they are and what they’re interested in. This guide takes you through the steps of advertising on the world’s largest social media network.

Marketing through email

Email is a great way to connect with your customers, and this guide will help you get the best results – from designing emails to sending them.

Using social media in event marketing

When promoting an event or conference, social media can be a great tool, and this article explains 10 ways in which to utilise it for event marketing.

Running a survey online

Surveys can help you understand your customers and what they need so you can reflect this through your business. Here are some tips on how to write and send surveys online.

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