Opening a online shop is a great way to increase your sales and connect with new customers. There are many ways of selling your goods and services online, and you don’t even need to have your own website. The resources and advice below will help you find the best approach for your business.
Before you get started
This guide provides an overview of what you’ll want to consider when you set up your online shop - marketplaces, delivery, promotion and payment options. It also includes links to further resources.
What online shop is best for your business’ products? This article contains a discussion of the pros and cons of selling through eBay, Amazon, Etsy or your own website.
Using an online marketplace
A guide to listing and selling items on one of the world’s largest online marketplaces.
This short video features a step-by-step guide to setting up and selling items on eBay.co.uk.
The process for selling your products on Amazon, one of the world’s largest online retailers.
Etsy is a huge marketplace for handmade goods, vintage goods and craft supplies. This guide sets out how to get set up and start selling.
The Etsy Seller Handbook collects all their best advice - including many hints and tips for writing item descriptions, setting up your shop, and what to do after each sale.
Selling through your own website
Learn how to accept payments from your customers through your website, safely and securely.
A short list of ten tools and services that can help you take payment for products through your website.
PayPal is a popular means of taking payments online. This page shows the options they can offer, as well as the option to get started right away.
A clear and impartial overview of the regulations - in place since June 2014 - that govern trading and selling online.
Getting the most out of your online shop
Advice and guidance for increasing your sales online.
If you’re interested in using your website to sell your products overseas, the Department for International Trade (DIT)'s e-Exporting Programme can help you get started.
There are now more options than ever when it comes to promoting your business online. Here are some tips and guides for getting started.