Just having the chance to present your product to a top retail buyer can transform the fortunes of a small business. The PitchUp competition provides just such an opportunity.
A partnership between John Lewis and StartUpBritain, PitchUp helps startups and small British-based companies get their products onto the store’s shelves. Jo Hockley and Julia Hunter are just two small business owners whose products are now stocked by John Lewis as a result of PitchUp – this film tells the story.
“We always want to support British manufacturing and design, and the PitchUp idea introduces us to many more potential UK suppliers,” explains Stephen Cawley, head of sustainability at John Lewis. “We already work with over 200 UK-based suppliers. We want to see new talent. That’s why we get involved.”
John Lewis has run three PitchUp events and will be supporting it again in 2014. “With this being our 150th anniversary, we have got some different ideas as to what we might do – so watch this space,” says Cawley.
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