Three Steps to India

How do you develop your business in India? Just get out there, urges Robbie Swales, director of Steps, a London-based world-leading company in interactive and drama-based learning.

Having identified India as a market for potential growth, he was disconcerted by the disparity between initial enthusiasm and the subsequent silence. Swales spent a week learning about doing business in India at the Indian Institute of Management in Ahmedabad and subsequently going on a UKTI trade mission.

Today, the Steps business in India is flourishing.

So here are Robbie’s three lessons.

Communicate that you are in India for the long term.

Make sure that you have someone local on the ground.

And get out there yourself – “nothing beats personal contact.”