Wiggle’s straight path to online growth

Wiggle started as a bike shop in 1920s Portsmouth. Today it’s one of the world’s biggest online retailers of cycling, running and swimwear goods, selling to 90 countries around the world. Its explosive growth kicked off in 2009 after the company had made a significant investment in its e-commerce platform.

In this film, Wiggle’s Derek Bouchard Hall gives his advice for every business that is seeking to grow via international online sales (and who isn’t?). Yes, you have to get the details right – the local domain names, the quality of the translation and so on – but the real trick is to understand your competitive advantage in each local market.

UKTI helps many businesses with advice and support in many aspects of exporting. Find export opportunities, events and practical guidance on the Exporting is GREAT site. For more details about how UKTI can help your business grow its online exporting, visit the UKTI website. There are some useful slide presentations from the UKTI Click Collect Sell conference.